© 2019/2020 Pacific Edge Events Ltd

Mountain Mayhem® is a Pacific Edge Event

FAQ, RULES & T&Cs

ALL THE ESSENTIALS & THE SMALLPRINT

FAQs

Can I race on a cyclocross/gravel/adventure bike?

Yes, for the first time you can ride pretty much any bike that you deem to be suitable for the course.  The exception is that we have no category for tandems.  E-Bikes are only permitted in the 6 of one, Half a Dozen of the Other race. 

 

Is the start gridded?

No, at the Le Mans start we leave it to the competitors to sort it out and self-seed. Those that are after the win get to the front, those that just want to get round line up further back. It's a system that has always worked well for us at Mayhem.

 

Is there an age limit?

Yes, all riders must be over 16 on the day of the race (A parental consent for must accompany all under 18's entrants).  Younger riders can still get involved with Mini Mayhem.

 

Does it get muddy?

Well, the race is held in the British Summer so there is a chance of rain.  The course at Marston Lodge is brand new so we will see how it develops over the race, but yes, if it's wet it may get muddy in parts.  There is a good network of stone tracks in between all the singletrack sections though so even in very wet & muddy conditions there should be plenty of opportunity to spin the mud out for your wheels!

 

What's the best kind of bike to use?

That's up to you really!  So long as it's a bike you feel you can ride safely Mayhem it's your call.  The course does feature hard climbs as well as descents so a good XC/trail bike is ideal in our opinion.

What facilities are there?

Quite a lot really; showers, toilets, bike wash, caterers, retailers.  Keep checking the details in the EVENT INFO section for further details.

Are there electric hook ups?

No.  If you are bringing a caravan or motorhome we can not offer you anywhere to plug it in.

Can I bring my dog?

Certainly, well behaved dogs are welcome so long as you keep them on a lead and clean up after them.

When can I ride the course?

Gatcombe is a private site so you can only access the course at the times stated in the TIMETABLE.

Rules

Mountain Mayhem Rules

  1. Teams: Riders in the teams of four categories (male & female)  can include riders of all abilities. The Mixed Team of Five category must contain at least one man and one woman and is for riders of all abilities. The Teams of Ten category is a more relaxed 'fun' category and can be made up of any mix of men & women.  Pairs categories are available for male, female & mixed. Once racing begins, there can be no change to the line up. The order of racers can change, but team members cannot be substituted. 

  2. Swapping Spares: Once on course, normal mountain bike racing rules apply. This means no outside technical assistance and riders must be self-sufficient. Support from other racers on course is allowed, provided that the racer is ‘on course’ at the time. This includes swapping spares, tools and even bike parts. Food and drink can be handed to riders by anyone at any time. Before racers get on course, they can swap bikes/bits whatever, as long as the correct number board is kept with the right rider.

    1. Bike Specification: Due to the rapid diversification of wheel standards what is considered an acceptable bike to ride at Mayhem is ever evolving.  Just remember that this is a mountain bike event and we ask that you enter in the spirit of the event and compete on a proper mountain bike; whether it be 29″, 27.5″, a retro 26″, plus-sized or a Fat Bike.  No cyclo-cross bikes and no E-bikes are allowed.

  3. Race in One Direction: Once on course and out of the start/finish area, racers must follow the course in the racing direction, so a mechanical problem 100 yards from the start must be fixed on course. In the case of a major mechanical, the rider must still complete his or her lap, so a well maintained bike and a comprehensive toolkit are vital. If you’re not racing, then you can’t ride on the course while the race is on.

  4. Cheating: Substituting unregistered riders, racing outside your normal category, cutting through the tapes, having outside assistance, short-cuts and any other cheating will result in instant disqualification for the whole team – so don’t even think about it… Riders must race within the course tape. Where it has not been possible or practical to erect course tape, then they must stick to the obvious trail.

  5. The Baton: The baton (in whatever shape it comes) must be carried by the ‘on course’ rider at all times. Losing the baton will incur a time penalty, with the incoming rider forced to wait five minutes before being given a new baton to hand over.

    1. Timing System: FR Systems are once again doing our timing. The system revolves around transponder chips that everyone has to wear. Pick them up at sign on, and please return them to the registration tent after the race. As you pass through the timing tent, there is something that works like an airport metal detector. By simply riding through, the system will detect your racing chip and credit you with that lap and time. The clock then starts on the next lap, whoever might be doing it. If you are doing another lap, just carry on. If another rider is doing the next lap, hand the baton over to them. Their lap time will stop when they pass through the timing tent.

      Important: Please make sure that each rider has the correct timing chip that corresponds with their race number.

  6. Minimum Laps: Each team member must complete a minimum of two laps during the course of the event. The exception being the Teams of Ten where each rider must complete one lap each. There is no maximum number of laps. If each team member does not race the minimum, then the team’s score will not count. If you have a rider who is uncomfortable racing at night, then they needn’t race in the dark as long as someone else from the team does and as long as everyone on the team does their minimum number of laps. There must be a racer from your team on course at all times.

  7. Lights: Being a 24 hour race, it’s going to get dark and all racers who are on course between sunset and sunrise must have two working lights. The main light must be a suitable power to light the trail and have enough power to last the lap. A backup light is needed for on-trail repairs or in case the main light fails. This can be a head torch or a second light (though it needs to run on separate batteries to the main light). Unless your battery or lights fail catastrophically you must race with at least one light on. Please check up on your lights before the event and make sure they’re fully charged. There will be a charging station on site, but remember that many batteries take a day to charge fully from flat.

  8. Quiet Time/Noise at Night: After 10.00pm, please keep the noise down in the campsite. Believe it or not, some riders & local residents will be trying to get some sleep. And if you’re going to be staying up late on the Friday before the race, please do so quietly and as far from anyone else as you can.

  9. Registration: All riders must sign on with registration before 11am on the day of the race. You will get your number, timing chip and baton at this time. Any last minute team member absences or swaps must be done before 10am on Saturday. ID may be required to verify team members and proof of age. All riders must be 16 years of age or older or 18 years of age or over in the Solo category. If you find that a team member can’t make it at the last minute, there will be somewhere to advertise on site for a new team member. If you are allergic to medication or are on medication for the race, this must be written on the back of your race number.

    1. Teams must have at least one rider that is over 18. Pairs must also have one rider that is over 18. The Event Organiser must receive a parental consent form (which is documented, signed and dated) for those riders who are under 18. The participant must have good experience of bike events, being conscious that they are not ride novices. Parental consent forms are downloadable HERE and must delivered at registration to the registration team.

  10. Camping: Camping is free for competitors and supporters on site. There will be toilets and showers on site. Campsite opens 09.00a.m.Friday and competitors are invited to rest up and stay over on Sunday after the race, but must be off site by 9.30am Monday. Note that the course will not be fully marked until Friday afternoon. Barbecues are welcome, but there’s no digging of fire pits or open fires please. Equally, be careful with glass and bottles. We’d like to thank you in advance for keeping the park tidy and encourage you to take your rubbish home or use the rubbish collection area and bins on site. This year we are again operating a recycling collection. Please see the instructions on the bins and use accordingly. Leaving the campsite clean will enhance the image of mountain bike endurance racing and give you a tingly glow inside.

  11. Security: Be aware that at Mountain Mayhem there will be a large number of non-cyclists spectating and wandering around. The sight of an unattended bike might be too much temptation for some. Therefore – do not leave your bike unlocked or unattended at any time. There will be security guards patrolling the grounds at all hours of the event. It’s for your own (and your bike’s) safety, so please co-operate if you are asked questions regarding your bike. Despite security precautions occasional thefts from the campsite can occur. Keep an eye on your campsite, don’t leave valuables lying around. All common sense really.

    1. Problems during the Race: If you encounter any problems while actually racing – people messing with course markings, or lurking around, simply tell the next course marshal and they’ll send a race official or security to investigate. If you have an accident involving a member of the public, you MUST tell a marshal. And you must stop racing and wait until the Medical Team has had a chance to check out both parties for injury. If you see a rider in trouble, please stop to see if they’re OK – after all, it might be you in trouble next time.

  12. Start: NOTE: START AT MIDDAY. Before the race, the starting rider (the one doing the run and the first lap) must have the baton with them and be wearing their helmet in readiness to ride. The start will be similar in style to the start of the Le Mans race, though the distance will be a little longer – around half a mile. Once the bell/horn/cannon goes off, racers will run out and back into the arena, where their bikes will be lent up against the barriers. This will make finding your bike easier and save the start from being cluttered with bike stands. Racers must run into the arena behind the waiting bikes, collect their bike and only mount once they have gone under the arch. On subsequent laps, the changeover will happen in the normal manner, as shown below.

  13. Handover: While rider A is out on course, rider B needs to go to the bike corral, a storage area for bikes next to the handover area, and wait for their team member to arrive. Rider A will come into the arena after his/her lap and hand the baton over to rider B. Rider B will run to his/her bike (parked neatly in the bike corral) and ride off on the next lap. If rider A is doing a double lap, he will just be able to pass through the timing tent (to register their lap time) and continue on the next lap. If no rider is there to hand over to (i.e. they’re still asleep in the tent), then the racer on course can either elect to race another lap, or go and find them. The finer details of this will be explained at the rider briefing on Saturday morning, before the race. Please attend the rider briefing at 11am on Saturday.

  14. Retiring: If a rider drops out of your team, tell the start/finish marshals so they can be struck off the register. Remember that your team can’t get a result unless everyone has raced a minimum of two laps. This excludes serious injury (A hangover is not a serious injury.).

  15. Finishing: Mountain Mayhem officially finishes at 12 noon Sunday afternoon. Riders still out on the course at that time will have to finish their lap before the team’s lap total can be counted. The winning team will be the one that completes the most laps in the shortest time. Results will be as number of laps, plus time taken to finish after 12 noon and might look like this:
    1. Team A 33 laps, 24:02:00
    2. Team B 33 laps, 24:15:00
    3. Team C 32 laps, 24:01:00Team A wins with 33 laps and a finish time of 12.02pm. Team B come in next with 33 laps, finishing at 12.15pm. Team C have less laps, so come in third, even though they finish at 12.01pm. If a racer comes in before 12 noon, then the next rider on the team can and MUST leave for another lap. If you’ve had enough by then, you must wait before the finish for the final 12 noon horn/bell before finishing. Lurking before the finish is allowed provided you don’t get in the way. Again, this will be explained before the start of the race.

 

Very important notice for all riders
Sometimes mistakes happen; riders mix up their timing chips, forget to put them on and so on. Please check your lap scores (displayed on screen in the catering tent) throughout the event and if you have any enquiries speak to the timing team as soon as you spot anything. Please do not wait until the end of the event.

Terms & Conditions

Terms and conditions for events at Mountain Mayhem 2017

On entering the Mountain Mayhem 24hr event:

  1. All riders must be over 16, or over 18 in the solo category. All teams and pairs must have (at least) one rider aged 18 or over on the event date and all riders must wear a safety approved cycling helmet whilst on course.

  2. Participants must bring valid ID with them. If unable to provide proof of age when asked by race officials then participation in the event will be refused. No refund will be given.

  3. Participants agree to take part on the understanding that it is a strenuous 24hr race that involves riding at night and when tired. They must understand the risks and be confident that their skills and their bikes are up to such a test of endurance.

  4. They shall also agree to compete in a cheerful and sportsmanlike manner.

  5. Participants agree not to hold, Pacific Edge Events Ltd., its employees or organisers, those of Gatcombe Park, or Mountain Mayhem sponsors and its associates liable for mishap or injury caused during the duration of the Mountain Mayhem.

  6. Pacific Edge Events Ltd will collect participants’ personal data to process their entry application and would like to contact you by e mail, telephone and/or post. Pacific Edge Events Ltd may also on occasionally pass your information to carefully selected organisations or brands promoting and researching their products. Please indicate on your ticket application or entry form if you prefer not to be contacted.

  7. By entering the event location you agree to be filmed/photographed and to the use of your image in any footage used by Pacific Edge Events Ltd., or Mountain Mayhem sponsors for their own publicity in any media worldwide.

  8. Refund policy: any refund of Mountain Mayhem entry fee made before May 1st will be subject to an administration fee of £25. No refunds will be made after May 1st.

  9. The event organisers do not guarantee showers will be in full use throughout the entire duration of the event. This is not a guaranteed service at the event.

  10. Special care must be taken by all campers when braking camp to REMOVE ALL tent pegs. The venue is used for equestrian events and leaving any tent pegs in the ground could cause catastrophic results for horses.

  11. Oldies: solos over 40 yrs old; Pairs over 80 yrs combined; teams of 4 over 160 yrs combined and teams of 5 over 200 yrs combined.

Exhibitor Terms & Conditions

Sponsor & Exhibitor Terms & Conditions

Sponsors and exhibitors are advised to read the contents of these terms and conditions carefully before submitting a Booking Form.

1 Definitions.

In these Terms and Conditions the term ‘Exhibitor’ shall mean any company, partnership, firm, organisation or individual to whom stand space has been allocated for the purpose of exhibiting, advertising and sponsorship and shall include their employees, contractors, suppliers and agents. The term ‘Event’ shall mean any event run by “Pacific Edge Events Ltd” and in particular shall mean the event detailed on the Booking Form. The term ‘Organisers’ shall mean “Pacific Edge Events Ltd” and its directors. The term “Venue” shall mean any shall mean the Venue listed in the Booking Form and anywhere within the precincts of such location under the control of the Organisers for the purposes and duration of the Event. The term “Contract” shall mean the agreement which is formed by the acceptance of the booking in accordance with paragraph 5.

2 Venue. The Organisers retain the right to change the Venue without prior notification including if they deem it to be in the interests of the Event, or for reasons beyond their control.

3 Duration. The time and duration of the Event shall be at the discretion of the Organisers. In any event the Organisers shall notify the Exhibitor of the opening and closing times no later than 7 days prior to the date of the Event.

4 Stand Space and Price. Stand Space is provided at a price that will be assessed on receipt of your Booking Form, plus VAT at the current rate, starting at £550 for a 3m x 3m space. Applications should be set out on the Booking Forms. The Organisers reserve the right to refuse any application for space without giving reasons. The Organisers reserve the right to decide the location of stand space for the best interest of the Event. The exhibitor is responsible for providing their own infrastructure for their stand space.

5 Booking Applications. Bookings must be made on the Booking Form and should be emailed to the Organisers. On completion and submission of the Booking Form and subsequent notification of acceptance by the Organisers a binding contract arises.

6 Payment. Payment in full (including VAT) must be made within 30 days of receipt of the Organiser’s VAT invoice by electronic payment only. Payment by cheque will not be accepted. Where 30 days from the date of the Organiser’s VAT invoice would equate to a date within four weeks of the date of the Exhibition payment for the full amount of the booking will be due on the date falling four weeks in advance of such Exhibition. In the event of an application not being accepted by the Organisers, any payments received will be returned to the Exhibitor.

7 Cancellation or Reduction of Stand Space. If an Exhibitor cancels or reduces their stand space after an application has been accepted by the Organisers, they must immediately inform the Organisers in writing and shall become liable for the following cancellation/reduction charges (this does not include the Organisers allocating the stand space free of any charge):

10% of the total value if the cancellation is made more than 6 months prior to the Exhibition;

50% of the total value if the cancellation is made between 3 and 6 months prior to the Exhibition;

100% of the total value if the cancellation is made up to 3 months prior to the Exhibition.

8 Bankruptcy or Liquidation. In the event of an Exhibitor becoming insolvent, or entering into liquidation (other than voluntary liquidation for the purposes of amalgamation or reconstruction) or if an administrator, administrative receiver or receiver is appointed in respect of the whole or any part of its assets, or if it makes an assignment for the benefit of, or composition with its creditors generally or being an individual is the subject of a bankruptcy petition or bankruptcy order this Contract with the Exhibitor shall terminate forthwith, the allotment of stand space shall be cancelled with refunds to be payable in accordance with clause 7. If payment has not been made the whole of the cost payable under the Contract shall become due and payable forthwith, less any refund that may be available under clause 7, and such termination shall be without prejudice to any claim of the Organisers against the Exhibitor in respect of any antecedent breach.

9 Insurance & Liability. The Exhibitor agrees and acknowledges that it is responsible for safeguarding its possessions, materials and property during the Event. The Exhibitor shall be responsible and liable for any loss (including consequential losses), damage or claims arising out of injury to members of the public or damage to any persons” property, materials or possessions by reason of the works, acts or omissions of the Exhibitor, its employees, servants or agents and for any loss or damage (including without limitation consequential losses) caused to the Venue, any fittings supplied within the cost of participation and to any third parties howsoever arising as a result of the acts or omissions (or failure to act) of the Exhibitor his employees, sub-contractors or agents. The Organisers reserve the right to make any changes to the show features and schedule without notice. The Organisers expressly decline any responsibility for the safety of possessions, materials or property of the Exhibitor or their employees, contractors, suppliers and agents or any other person, for loss, damage, destruction by theft, fire or any other cause, save and except any death or personal injury caused by the Organiser’s negligence. This is whether by reason of any defect at the Venue caused by fire, storm, lightning, explosion, national emergency, war, labour disputes, strikes, lock-outs, civil disturbance, inevitable accident, any adverse publicity, criticism or adverse comment regarding the exhibition made in any newspaper or otherwise published, poor attendance at the exhibition by visitors or the press, force majeure or for any other cause not within the control of the Organisers whether of the same kind or not. The Organisers expressly do not take responsibility for any consequence of cancellation, postponement or abandonment of the Event and all Exhibitors are advised to adequately insure against all their liabilities. The Exhibitor agrees and undertakes to secure his own insurance to cover all other liabilities and risks including personal, public and product liability claims for a sum of £5million, evidence of which must be provided to the Organisers. Notwithstanding the provision of this clause the Organiser’s liability to the Exhibitor shall be limited to the fees paid to the Organiser by the Exhibitor, save in respect of death or personal injury caused by the Organiser’s negligence when the Organisers liability shall not be limited)

10 Risk Assessment. The Organisers reserve the right to require an Exhibitor to complete and submit an accurate risk assessment form. Failure to comply with this provision is a repudiatory breach of the contract which may result in the cancellation of this Contract without any entitlement to a refund of fees paid.

11 Postponement or Abandonment. The Organisers expressly exclude any liability in respect of any actions, claims, losses (including without limitation consequential losses), damages, costs or expenses whatsoever which may be brought, suffered or incurred by the Exhibitor or its employees, sub-contractors or agents as a result of the prevention, postpone or cancellation of the Event or the Venue becoming wholly or partially unavailable for the running of the Event, save that the Organisers will repay any money received from the Exhibitor (in accordance with paragraph 4) if the Exhibitor cancels the event. The Organisers shall be under no liability to the Exhibitor in respect of any actions, claims, losses (including consequential losses), costs or expenses whatsoever which may be brought against or suffered or incurred by the Exhibitor as the result of the happening of any such events as described in this paragraph. If, at the sole discretion of the Organisers, rearrangement or postponement of the period of the Event, or by substitution of an alternative venue or by any other reasonable manner the Event can be carried out, this Contract shall be binding upon the parties, except as to size and position of stand space, as to which any modifications, substitutions or rearrangement they consider necessary shall be determined by the Organisers. If the event is postponed by more than 24 hours the Organisers shall offer a refund of fees paid.

12 Occupation of Stand Space. The Exhibitor, its employees, agents and contractors, may enter the Venue for the purposes of stand building before the Event at a time to be advised. Exhibitors requiring additional time must seek prior written agreement from the Organisers. In the event of an Exhibitor failing to take possession of his allocated stand space within one hour prior to the Event beginning the Organisers will have the right to re-allocate the stand space and all monies paid shall be forfeited. Removal of and dismantling of stands and displays may not commence until the closing time advised, unless prior approval has been received in writing from the Organisers.

13 Display Installation. No Exhibitor will be permitted to install exhibits or displays in such a manner as, in the sole opinion of the Organisers, obstructs the light or impedes the view along open spaces or gangways. Gangways must be kept clear and free for passage and must not be littered or obstructed in any way. All electrical installations must be carried out by a contractor appointed by the Organisers in accordance with paragraph 16. An Exhibitor may not, unless by express permission of the Organisers, display directly or indirectly, advertise or give credits to any products or services other than his own or his named principal’s except where the Exhibitor is the sole United Kingdom selling agent for such products or services.

14 Damage to Venue. No nails, screws, bolts or other fixtures may be left behind at the Venue. Nor may any part of the Venue be damaged or disfigured in any way. Should any such damage or disfigurement occur, the Exhibitor responsible shall be directly liable for any reparation charges incurred by the Venue owners.

15 Advertising Matter. Exhibitors must not canvas or distribute advertising or promotional matter in any part of the Venue, except in the immediate vicinity of their own stands. Furthermore an Exhibitor must undertake to withdraw any advertising matter at the Exhibition to which the Organisers may reasonably object on the grounds of legality, decency or honesty, nor may any audio-visual system be used that would in the opinion of the Organisers cause annoyance or disturbance to others.

16 Electrical Installation. Where appropriate all electrical installations and connections will be carried out and checked by the official electrical contractor appointed by the Organisers. Additional lighting and power services will be available to the Exhibitor through the official electrical contractor appointed by the Organisers. Details of these services, together with relevant charges, will be sent to the Exhibitor once application has been made and stand space allocated. The Exhibitor may provide his own electrical fittings where such fittings are in the form of made-up units, showcases, signs, etc, complete and ready for connection to the main supply provided that they are industry approved and they have been properly tested. The Organisers expressly decline any responsibility for the condition or compliance of the Exhibitor’s own electrical equipment and reserve the right to remove any that they or the Venue owners consider not to comply with the regulations in force at the Event or to be dangerous. The Exhibitor hereby warrants and undertakes that any equipment supplied by it shall be of satisfactory quality and agrees that it will be liable for any actions, claims (including without limitation consequential losses) damages, cost and expenses which may be brought, suffered or incurred by the Organisers as a result of a breach of this warranty or undertaking.

17 Stand Cleaning. The Exhibitor is responsible to the Organisers for ensuring that its stand is maintained in a clean and orderly state. No storage space is available at the Venue and the Exhibitor must ensure that all packing materials and empty cartons are kept safely and tidily for the duration of the Event and removed from the Venue at the end of the Event or disposed of tidily at the facilities provided.

18 Dangerous Materials and Exhibits. The Exhibitor must conform to the regulations and conditions concerning explosive and dangerous materials, combustible or otherwise, as laid down by the local authorities and other statutory bodies. Any materials/exhibits not approved by the authorities or the Organisers must be removed from the Venue. PETROL GENERATORS ARE NOT ALLOWED UNDER ANY CIRCUMSTANCES.

19 Fire Precautions. All inflammable materials shall effectively comply with any statutory or local regulations or requirements to which the Event may be subject. Fire points must be kept clear at all times. The Exhibitor must comply with any reasonable instructions given by the local authorities, the fire officer and/or the Organisers to avoid risk of fire.

20 Security. Security will be provided at the absolute discretion of the Organisers but they cannot accept liability for any loss or damage that may occur.

21 General Conditions. The Organisers will be responsible at all times for the control of the Event area. The Exhibitor is responsible for their materials, equipment and other possessions as well as for the supervision of their promotional activities and their employees, contractors, suppliers and agents. The Organisers’ decision must be accepted as final where the requirements for the correct conduct of the Event make an immediate decision imperative. The Exhibitor must comply with any requirements imposed on the Organisers by the local authority or any other competent authority.

22 Variations. These Terms and Conditions may only be varied by the written agreement of both parties, with such variation needing to be signed by a duly authorised signatory of each party.

23 Assessment. The Exhibitor may not assign the benefit and/or the burden of this Contract or any rights under it without the prior written consent of the Organisers, such consent may be refused by the Organisers at their absolute and exclusive discretion. For the avoidance of doubt, should the Exhibitor sub-contract any part of this Contract, such sub-contracting shall not in any way reduce or exclude the liability of the Exhibitor under this Contract.

24 Waiver. Failure or neglect by the Organisers to enforce at any time any of the provisions hereof shall not be construed nor shall it be deemed to be a waiver of their rights hereunder nor in any way affect the validity of the whole or any part of the Contract nor prejudice the Organiser’s rights to take subsequent action.

25 Confidentiality. The Exhibitor undertakes not to disclose to any third party, other than to its professional advisers or as required by law or as agreed by the Organisers, any confidential information relating to the business or affairs of the Organisers.

26 Enforceability. If any term or provision in this Agreement shall in whole or in part be held to any extent to be illegal or unenforceable under any enactment or rule of law that term or provision or part shall to that extent be deemed not to form part of this Agreement and the enforceability of the remainder of this Agreement shall not be affected.

27 Indemnity. The Exhibitor hereby indemnifies the Organisers against any loss, damages or expenses incurred or suffered by the Organisers (including consequential loss which shall include but not be limited to loss of profit, loss of anticipated savings and other economic loss) as a direct result of an act or omission on the part of the Exhibitor in relation to the Contract.

28 Data Protection. Both the Exhibitor and the Organisers shall ensure that any personal data as defined by the Data Protection Act 1998 (as amended) (“DPA”), provided by one to the other, is processed in accordance with the DPA. In particular, the Exhibitor undertakes that any data provided by the Organisers or generated in connection with the Event will only be used for the specific purposes outlined and that it will obtain similar undertakings in regard to any such data passed to sub-contractors.

29 Third Parties. The parties agree that no third party shall be entitled to enforce any rights under the Contract. The parties hereby exclude the operation of the Contracts (Rights of Third Parties) Act 1999. Nothing in the Contract shall be deemed to constitute a partnership between the parties.

30 Notices. Any notices to be served on either the Exhibitor or the Organiser by the other shall be sent by pre paid recorded delivery post, facsimile or electronic mail to the address of the other, and shall be deemed to be received by the addressee within 72 hours of posting or 24 hours if sent by facsimile or on sending it by electronic mail to the correct facsimile number or electronic mail address provided that no message is received by the sender in the case of electronic mail that such message was not delivered.

31 Law. Each Contract concluded under these Terms and Conditions shall be governed by and construed in accordance with the law of England and Wales and the parties agree to submit to the exclusive jurisdiction of the Courts of England and Wales.